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classic book radio other thoughts

Obviously I’m not in marketing

[Today’s run: none.  Yesterday: 1 mile]

I have done some work on our radio station beg-a-thon page on indigogo.com  .

I think my presentation is improved quite a bit from the beginning.  But it still isn’t causing people to reach for their wallet in a reflexive way.  So we are stuck at under $600 of the $15,000 we are asking for.  Not very impressive.

There is one other Low Power FM station trying to raise funds on Indiegogo and they are asking for $20k and have raised a bit over $300.  So maybe the radio station idea doesn’t resonate with the Indiegogo.com crowdsourcing types.

We have a plan going forward.  There are various marketing firms which will try to bump up your visitor count in whatever way the magic marketers do.  That will cost us a bit of $$, not very much in the big picture.  We think we will go for that in just a few days.

I have never been good at asking people for money, “closing the sale” they call it.  I figured that if you want to do it you should do it.  And if you don’t want to do it then you shouldn’t.    And if I presented it right you would see the inherent goodness and want to do it.

On the other hand, a good salesman can sell you something that you don’t want and don’t need, and even he thinks is a bad waste of money.  I think the attitude is, “hey, you have money, I need money, and this product transfer is just an excuse for you to give some money to me.”  With that point of view, the junker car is just a kewpie doll, a bit of bling (or, as programmers say, a side-effect)  thrown into the real transaction which is the money changing hands.

I could be wrong about this.  🙂