[Today’s run: none. Yesterday: 1 mile]
I have done some work on our radio station beg-a-thon page on indigogo.com .
I think my presentation is improved quite a bit from the beginning. But it still isn’t causing people to reach for their wallet in a reflexive way. So we are stuck at under $600 of the $15,000 we are asking for. Not very impressive.
There is one other Low Power FM station trying to raise funds on Indiegogo and they are asking for $20k and have raised a bit over $300. So maybe the radio station idea doesn’t resonate with the Indiegogo.com crowdsourcing types.
We have a plan going forward. There are various marketing firms which will try to bump up your visitor count in whatever way the magic marketers do. That will cost us a bit of $$, not very much in the big picture. We think we will go for that in just a few days.
I have never been good at asking people for money, “closing the sale” they call it. I figured that if you want to do it you should do it. And if you don’t want to do it then you shouldn’t. And if I presented it right you would see the inherent goodness and want to do it.
On the other hand, a good salesman can sell you something that you don’t want and don’t need, and even he thinks is a bad waste of money. I think the attitude is, “hey, you have money, I need money, and this product transfer is just an excuse for you to give some money to me.” With that point of view, the junker car is just a kewpie doll, a bit of bling (or, as programmers say, a side-effect) thrown into the real transaction which is the money changing hands.
I could be wrong about this. 🙂