[Yesterday’s run: 3.5 miles]<\/p>\n
I am not running any marathons anytime soon.\u00a0 But my wife is\u00a0 big runner and a big social-media person.<\/p>\n
She’s in this group of “ambassadors” for the Abbot World Marathons.\u00a0 What ambassadors do is they talk up the marathons and the general goodness of the thing in on-line conversations, kind of a marketing thing.<\/p>\n
Abbot is a big pharmaceuticals company.\u00a0 They have some sort of sponsorship role.\u00a0 The marathons are some of the largest marathon races in the world.\u00a0 They are large and hard to get into.\u00a0 I think the marathons are really independent organizations but they get some sort of sponsorship from Abbot…. that is my guess, I really don’t know.<\/p>\n
Anyway, she’s in this group of cheerleaders for these big international marathons. And she enjoys that.<\/p>\n
Me being the designated curmudgeon of the family, I have asked her what she gets out of it. Does she get a paid-for entry?\u00a0 No. Does she get some enhanced chance of getting a hard-to-get entry in one of these marathons and pay for it herself?\u00a0 No.\u00a0 If she should make her way through the difficult entry process, pay her own way to the event, does she get to hob-nob with the Abbot corporate folks at their pre-marathon doo-dah?\u00a0 No.\u00a0 Does she get a pair of shoes?\u00a0 A shirt?\u00a0 A nice visor?\u00a0 Maybe a flashlight?\u00a0 No.<\/p>\n
So far she has received one water bottle of the trade-show-swag type.\u00a0 That’s it.<\/p>\n
She does enjoy the on-line group and she meets some new people.\u00a0 That’s worthwhile.<\/p>\n
I pointed out to her that this probably means that the Abbot person in charge of social media marketing just doesn’t have much pull or much of a budget.\u00a0 I don’t know what kind of big bucks\u00a0 they spend sponsoring these events\u00a0 (and I’m glad they do that).\u00a0 But none of that has filtered into the social media realm yet.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
[Yesterday’s run: 3.5 miles] I am not running any marathons anytime soon.\u00a0 But my wife is\u00a0 big runner and a big social-media person. She’s in this group of “ambassadors” for the Abbot World Marathons.\u00a0 What ambassadors do is they talk up the marathons and the general goodness of the thing in on-line conversations, kind of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5547","post","type-post","status-publish","format-standard","hentry","category-other-thoughts"],"_links":{"self":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts\/5547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5547"}],"version-history":[{"count":1,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts\/5547\/revisions"}],"predecessor-version":[{"id":5548,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts\/5547\/revisions\/5548"}],"wp:attachment":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5547"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}