{"id":4176,"date":"2014-02-23T21:03:48","date_gmt":"2014-02-24T03:03:48","guid":{"rendered":"http:\/\/w0ep.us\/OM\/?p=4176"},"modified":"2014-02-23T21:03:48","modified_gmt":"2014-02-24T03:03:48","slug":"obviously-im-not-in-marketing","status":"publish","type":"post","link":"http:\/\/w0ep.us\/OM\/?p=4176","title":{"rendered":"Obviously I&#8217;m not in marketing"},"content":{"rendered":"<p>[Today&#8217;s run: none.\u00a0 Yesterday: 1 mile]<\/p>\n<p>I have done some work on<a href=\"http:\/\/www.indiegogo.com\/projects\/startup-classic-book-radio-wmfh-lp\/x\/6312745\"> our radio station beg-a-thon page on indigogo.com<\/a>\u00a0 .<\/p>\n<p>I think my presentation is improved quite a bit from the beginning.\u00a0 But it still isn&#8217;t causing people to reach for their wallet in a reflexive way.\u00a0 So we are stuck at under $600 of the $15,000 we are asking for.\u00a0 Not very impressive.<\/p>\n<p>There is one other Low Power FM station trying to raise funds on Indiegogo and they are asking for $20k and have raised a bit over $300.\u00a0 So maybe the radio station idea doesn&#8217;t resonate with the Indiegogo.com crowdsourcing types.<\/p>\n<p>We have a plan going forward.\u00a0 There are various marketing firms which will try to bump up your visitor count in whatever way the magic marketers do.\u00a0 That will cost us a bit of $$, not very much in the big picture.\u00a0 We think we will go for that in just a few days.<\/p>\n<p>I have never been good at asking people for money, &#8220;closing the sale&#8221; they call it.\u00a0 I figured that if you want to do it you should do it.\u00a0 And if you don&#8217;t want to do it then you shouldn&#8217;t.\u00a0\u00a0\u00a0 And if I presented it right you would see the inherent goodness and want to do it.<\/p>\n<p>On the other hand, a good salesman can sell you something that you don&#8217;t want and don&#8217;t need, and even he thinks is a bad waste of money.\u00a0 I think the attitude is, &#8220;hey, you have money, I need money, and this product transfer is just an excuse for you to give some money to me.&#8221;\u00a0 With that point of view, the junker car is just a kewpie doll, a bit of bling (or, as programmers say, a side-effect)\u00a0 thrown into the real transaction which is the money changing hands.<\/p>\n<p>I could be wrong about this.\u00a0 \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Today&#8217;s run: none.\u00a0 Yesterday: 1 mile] I have done some work on our radio station beg-a-thon page on indigogo.com\u00a0 . I think my presentation is improved quite a bit from the beginning.\u00a0 But it still isn&#8217;t causing people to reach for their wallet in a reflexive way.\u00a0 So we are stuck at under $600 of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,8],"tags":[],"class_list":["post-4176","post","type-post","status-publish","format-standard","hentry","category-classic-book-radio","category-other-thoughts"],"_links":{"self":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts\/4176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4176"}],"version-history":[{"count":1,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts\/4176\/revisions"}],"predecessor-version":[{"id":4177,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=\/wp\/v2\/posts\/4176\/revisions\/4177"}],"wp:attachment":[{"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4176"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/w0ep.us\/OM\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}